Marvel.com Reimagined
New public website to ignite passion and excitement for all generations of Marvel fans.
Overview
Marvel aimed to create a new online presence that reflected their evolving fan base. Through user research, information architecture, and UX design, our team crafted a website with easy-to-browse navigation, rich storytelling, and various ways to explore the Marvel universe.
My Responsibilities
• Created site architecture aligned with business and user needs
• Collaborated with the strategy team to prioritize features based on user personas and journeys
• Led the development of a modular template system, user flows, and wireframes
Core Team Members
Michael Ziegenhagen (Creative Direction)
Chelsea McLemore (Strategy and UX)
Peter Pawlick (Strategy)
Richard Smith (Visual Design)
Kit Coyne (UX)
Jeffrey Skutnik (Project Management)
Nancy DaSilva (Project Management)
David DeCheser (Account and Creative)
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