Etrade.com Revamp
A new hub for all levels of investors, offering rich education for decision-making and planning.
Overview
With the opportunity to redesign Etrade’s public-facing website our team focused on creating a clear site architecture that empowers users to find the information they need based on their interests and level of investment.
My Responsibilities
• Created site architecture to meet business and user needs
• Led the creation of a module and template system, user flows, and wireframes
• Collaborated with stakeholders, visual, copy, and tech teams on site launch
Core Team Members
Michael Ziegenhagen (Creative Direction)
Chelsea McLemore (Strategy and UX)
Peter Pawlick (Strategy)
Young Seo (Visual Design)
Minah Kim Bass (Visual Design)
Ben Hall (Account Management)
Jeffrey Skutnik (Project Management)
Emily Chen (Project Management)
David DeCheser (Account and Creative)
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