JetBlue Mobile Application
A travel companion keeping you informed with key details throughout your journey.
Overview
JetBlue’s digital refresh project aimed to strengthen the brand's digital presence and enhance customer experience in competition with online travel agents. The mobile app is tailored to each user's itinerary, providing real-time information and relevant actions throughout their journey, ultimately leading to a smoother and more personalized travel experience.
My Responsibilities
• Identified user types and mapped user journeys
• Collaborated with business and development teams to define system and data architecture
• Created application map, wireframes, and prototypes
Core Team Members
John Noe (Strategy)
Charles Bae (Creative Direction)
Chung Ng (UX Direction)
Heather Harrigan (UX Direction)
Lucas Hearl (Visual Design)
Sara Kirkmyer Rizzi (UX)
Lorraine Tobias (Account Management)
Jenna Robles (Project Management)
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